Do your customers make more money doing business with you?
“Luminas brought an outside view to BASF that ensured we are listening to our customers, rather than BASF providing what we believed our customers wanted.”
— Erika Peterman, former Senior Vice President, Chemical Intermediates, BASF North America
For-Profit Business?
Learn about the Luminas Customer Value Xcelerator® (CVX)
Do your stakeholders gain more impact by partnering with you?
“The clarity of strategic insights, based on a deep understanding of stakeholder input, provided us with value intelligence for the development of organizational priorities.”
— Michael C. Hyter, President and CEO, The Executive Leadership Council
Non-Profit Organization?
Learn about the Luminas Stakeholder Value Xcelerator™ (SVX)
INSIGHTS
Navigating Fierce B2B Competition
From Dave Youland, Senior Consultant Business-to-business marketing has always been challenging. In this article by Forester, the author sheds light on the increased difficulties brought about by the [...]
Woofin with LUMI (and Billy & Lura): What if your real competition is your customer’s expectations?
Are you living up to what your customers believe you can or should be doing? On this edition of the Woofin' with LUMI vodcast we talk about why business leaders [...]
Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations
Because of today's unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. At Luminas, our clients [...]
Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also [...]
CLIENT IMPACT
Customer Insights and Competitive Intelligence Propels Company’s Investment Shift
The account teams discovered their customers shared a list of prioritized future opportunities that could contribute to the company delivering more customer value.
Driving Organic Growth with Existing Customers
Eastman gained detailed visibility into their customer’s perspective on the value that they help to generate, the current status of their relationship, how they compared to competitors along with specific actions to take for a mutually beneficial partnership in the future.
CLIENTS ARE TALKING
“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”
“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process showed our customers that we were interested in their feedback and wanted to hear their insights.”
“As a new CEO of the organization, what a gift I received to accelerate my onboarding and understanding of the key priorities for ELC members and other key stakeholders. The clarity of strategic insights, based on a deep understanding of stakeholder input, provided a great input to the development of priorities for the organization. The work with Luminas enabled our leadership team to provide clear and consistent messaging about our direction — both the what and the why!”
“The keen insights provided by Luminas shaped our approach to refining the ELC member value proposition. As a former for-profit company leader, I have a great appreciation for the rigorous and data-driven approach that enabled us to make more confident decisions. The truly out-side in approach to strategy development and powerful stakeholder-driven insights bring fresh air to the nonprofit world.”
“By utilizing Luminas and their process, we were able to confirm our value generation hypothesis. This led to the refinement of customized customer offerings to help meet their needs today and in the future.”
“Luminas brought an outside view to BASF that ensured we are listening to our customers, rather than BASF providing what we believed our customers wanted.”
“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”
“The RTF staff was not unanimously in favor of engaging with Luminas in this work. However, through the process, we brought everyone on board and the outcome was embraced and valued by 100% of the organization.”
“Validating our company’s differential value proposition – with our customer – proved to be truly transformative. We’ve since incorporated the Luminas Customer Value Xcelerator® methodology as a standard practice to guide customer strategy and planning — we continue to realize results from the investment after four years of implementation.”
“Luminas’ time with our team was instrumental in shaping the mindset in how we sell value to our customers and in gaining commitment on collaboration for future programs. Our customers genuinely appreciated the approach that we took with the Customer Value Xcelerator.”
