Do your customers make more money doing business with you?  We’ve asked thousands of senior leaders this question over the past 10 years and less than 10% of them have answered, YES, with confidence.

Knowing with certainty what your company does that delivers differential value to your customers – value they cannot get from your competitors — enables you to make more confident business decisions that accelerate growth and profit.

By putting your customer’s business at the center of your business, you’ll uncover valuable insight and intelligence that will help you and your customer grow and win, together.

Our team at Luminas – utilizing our Customer Value Xcelerator (CVX®) – will partner with you to gain internal alignment on where you believe you’re winning today, validate your assumptions by obtaining measurable customer feedback, identify the most impactful offerings to help customers win in the future and ultimately create a plan to help you prioritize the actions and investments that deliver more value to customers in the future.

Luminas client, Eastman Chemical Company, had this to say:

“…validating our company’s differential value proposition – with our customer – proved to be truly transformative… we continue to realize results from the investment after four years of implementation,” said Anne-Mieke Duyck, Sales Director, Advanced Materials Interlayers, Automotive at Eastman.

Luminas Client Logos

“Luminas has had a definite impact on the way our sales team thinks about how to sell value. We wouldn’t be where we are today if we hadn’t gone through the process with them and gained such meaningful insights.”

Heather Singler, Global Commercial Director, Eastman

“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”

Jeff Morris, Senior Vice President, Protective Fabrics, Milliken & Company

“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”

Steve Yager, Vice President, Customer Experience, Cisco

“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process demonstrated to them that we were interested in their feedback and wanted to hear their insights.”

Charles Crowell, Director, Corporate Strategy, Milliken & Company

“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”

Scott Levitan, President and CEO, Research Triangle Foundation