Do your customers make more money doing business with you?

“Luminas brought an outside view to BASF that ensured we are listening to our customers, rather than BASF providing what we believed our customers wanted.”

— Erika Peterman, former Senior Vice President, Chemical Intermediates, BASF North America

For-Profit Business?

Learn about the Luminas Customer Value Xcelerator® (CVX)

Do your stakeholders gain more impact by partnering with you?

“The clarity of strategic insights, based on a deep understanding of stakeholder input, provided us with value intelligence for the development of organizational priorities.”

— Michael C. Hyter, President and CEO, The Executive Leadership Council

Non-Profit Organization?

Learn about the Luminas Stakeholder Value Xcelerator™ (SVX)

NEWS & INSIGHTS

What Do You Remember? Planning Meetings that Matter.
Gallery
What Do You Remember? Planning Meetings that Matter.

Customer Centricity, Differential Value Proposition

What Do You Remember? Planning Meetings that Matter.

VickiFrye2025-06-30T16:48:58+00:00Categories: Customer Centricity, Differential Value Proposition|Tags: differential value proposition, Luminas Strategy, speaking services|

For countless business leaders and sales professionals, the very mention of a company meeting conjures up images of endless slide presentations, team building exercises and hours that could have been [...]

Forget “Weathering the Storm.”

VickiFrye2025-05-22T14:28:32+00:00Categories: Customer Centricity, Leadership|Tags: customer centricity, leadership|

It's Time to Steer Through It With Your Customers We've been there. Sitting in leadership meetings, wrestling with the impact of economic shifts, feeling the pressure to make [...]

The Mutual Value Engine: Fueling Sustainable Organic Growth.

VickiFrye2025-05-05T17:59:03+00:00Categories: Customer Centricity, Leadership|Tags: customer centricity, Executive leadership, organic growth|

The vocabulary around customer centricity is well worn. Now that we’ve admitted it, we can dispense with the pleasantries, examine the reality and ask the tough questions. Is your [...]

CLIENT IMPACT

Customer Insights and Competitive Intelligence Propels Company’s Investment Shift

The account teams discovered their customers shared a list of prioritized future opportunities that could contribute to the company delivering more customer value.

Read the full Milliken Case Story

Driving Organic Growth with Existing Customers

Eastman gained detailed visibility into their customer’s perspective on the value that they help to generate, the current status of their relationship, how they compared to competitors along with specific actions to take for a mutually beneficial partnership in the future.

Read the full Eastman Case Story

Location + Experience + Service = Value

RTF gained valuable insights from the validation exercise – illuminating the services that stakeholders recognized as delivering the most differential value versus their options.

Read the full Research Triangle Foundation Case Story

CLIENTS ARE TALKING

“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”

Jeff Morris, Senior Vice President, Protective Fabrics, Milliken & Company

“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process showed our customers that we were interested in their feedback and wanted to hear their insights.”

Charles Crowell, Director, Corporate Strategy, Milliken & Company

“As a new CEO of the organization, what a gift I received to accelerate my onboarding and understanding of the key priorities for ELC members and other key stakeholders. The clarity of strategic insights, based on a deep understanding of stakeholder input, provided a great input to the development of priorities for the organization. The work with Luminas enabled our leadership team to provide clear and consistent messaging about our direction — both the what and the why!”

Michael C. Hyter, President and CEO, Executive Leadership Council

“The keen insights provided by Luminas shaped our approach to refining the ELC member value proposition. As a former for-profit company leader, I have a great appreciation for the rigorous and data-driven approach that enabled us to make more confident decisions. The truly out-side in approach to strategy development and powerful stakeholder-driven insights bring fresh air to the nonprofit world.”

Lori Walker, Executive Vice President and Chief Operating Officer, Executive Leadership Council

“By utilizing Luminas and their process, we were able to confirm our value generation hypothesis. This led to the refinement of customized customer offerings to help meet their needs today and in the future.”

Kevin Anderson Vice President, Business Management Amines, Acetylenics, and Carbonyl Derivatives, Chemical Intermediates, North America

“Luminas brought an outside view to BASF that ensured we are listening to our customers, rather than BASF providing what we believed our customers wanted.”

Erika Peterman, Senior Vice President, Chemical Intermediates, BASF North America

“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”

Scott Levitan, President and CEO, Research Triangle Foundation

“The RTF staff was not unanimously in favor of engaging with Luminas in this work. However, through the process, we brought everyone on board and the outcome was embraced and valued by 100% of the organization.”

Scott Levitan, President and CEO, Research Triangle Foundation

“Validating our company’s differential value proposition – with our customer – proved to be truly transformative. We’ve since incorporated the Luminas Customer Value Xcelerator® methodology as a standard practice to guide customer strategy and planning — we continue to realize results from the investment after four years of implementation.”

Anne-Mieke Duyck, Sales Director, Advanced Materials Interlayers, Automotive

“Luminas’ time with our team was instrumental in shaping the mindset in how we sell value to our customers and in gaining commitment on collaboration for future programs. Our customers genuinely appreciated the approach that we took with the Customer Value Xcelerator.”

Heather Singler, Eastman Global Commercial Director, Advanced Interlayers

“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”

Steve Yager, Vice President, Customer Experience