Do your customers make more money doing business with you? We’ve asked thousands of senior leaders this question over the past 10 years and less than 10% of them have answered, YES, with confidence.
Knowing with certainty what your company does that delivers differential value to your customers – value they cannot get from your competitors — enables you to make more confident business decisions that accelerate growth and profit.
By putting your customer’s business at the center of your business, you’ll uncover valuable insight and intelligence that will help you and your customer grow and win, together.
Our team at Luminas – utilizing our Customer Value Xcelerator (CVX®) – will partner with you to gain internal alignment on where you believe you’re winning today, validate your assumptions by obtaining measurable customer feedback, identify the most impactful offerings to help customers win in the future and ultimately create a plan to help you prioritize the actions and investments that deliver more value to customers in the future.
Luminas client, Eastman Chemical Company, had this to say:
“…validating our company’s differential value proposition – with our customer – proved to be truly transformative… we continue to realize results from the investment after four years of implementation,” said Anne-Mieke Duyck, Sales Director, Advanced Materials Interlayers, Automotive at Eastman.