Your company’s value proposition is its most valuable currency. The ability to articulate, measure and continuously improve it is essential to accelerate profitable organic growth.

Luminas will help you discover – from your customer’s perspective – what your company is delivering that your competitors aren’t.

Knowing with certainty your DIFFERENTIAL value proposition you’ll be equipped to

  • Fuel your organic growth strategy
  • Make commercial decisions more confidently
  • Develop your customer centricity plan of action

By gaining validated customer insight and competitive intelligence you’ll know what you should

  • Keep doing that your customers value
  • Fix that is currently eroding value
  • Improve to deliver even more value
  • Expedite for more immediate impact
  • Create to deliver future value

Our Purpose – Helping the organizations and people we serve find and follow the path to profitable, organic growth.
Our Mission – We are passionately committed to supporting our clients and to delivering the methodologies, resources and counsel they need to cultivate mutually valuable business relationships.

Luminas Core Values


We prioritize the needs and interests of our clients and stakeholders.


We are dedicated to operating responsibly with integrity, excellence and respect.

Luminas Strategy Values Continuous Improvement


We challenge the status quo and seek opportunities for positive transformation.


We believe dialogue is essential and that listening leads to understanding.


We focus on discovery and learning in order to develop and progress.


We recognize and appreciate the benefits of partnership and perspective.


Chief Growth Xcelerator

D. Keith Pigues
CEO & Founder 

 Brandi Morales-Espinal
Sr. Client Delivery Leader

Luminas Strategy Oksana cobey1

Oksana Cobey 
Client Delivery Leader 

Luminas Strategy Jenica Oliver 1Luminas Strategy Jenica Oliver

Jenica Oliver
Client Delivery Leader 

Lura Hobbs 
Client Delivery Leader 

Luminas Strategy Vicki Dennis Frye 1Luminas Strategy Vicki Frye

Vicki Dennis Frye
Marketing Leader

Jackie Smith
Operations Leader

David Youland
Senior Consultant

Mary Chen Luminas Strategy

Mary Chen
Senior Consultant

Luminas Strategy Yolanda Brown 1Luminas Strategy Yolonda Brown

Yolanda Brown
Senior Consultant

Luminas Strategy Connie Mester 1

Connie Mester
Senior Consultant

Luminas Strategy Rachel Thompson 1

Rachel Thompson, 
Senior Consultant

Lola Copeland
Senior Consultant  

Veronica LaFemina Luminas Strategy

Veronica LaFemina 
Senior Consultant  

Khalani James
Analyst II

Evonne Lopes Luminas Strategy

Evonne Lopes 
Executive Assistant 

Laura Jones Luminas Strategy

Laura Jones 

Gedam Melkamu 

“Luminas has had a definite impact on the way our sales team thinks about how to sell value. We wouldn’t be where we are today if we hadn’t gone through the process with them and gained such meaningful insights.”

Heather Singler, Global Commercial Director, Eastman

“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”

Jeff Morris, Senior Vice President, Protective Fabrics, Milliken

“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”

Steve Yager, Vice President, Customer Experience, Cisco

“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process demonstrated to them that we were interested in their feedback and wanted to hear their insights.”

Charles Crowell, Vice President and General Manager, Protective Fabrics, Milliken

“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”

Scott Levitan, President and CEO, Research Triangle Foundation