from D. Keith Pigues, Founder and CEO, Luminas At Luminas, we often ask the question, "Is your customer's business at the center of your business?" This is typically met with [...]
Differentiating Your Company from the Competition to Accelerate Growth written by D. Keith Pigues Amazing things happen when an organization begins to think first about how it [...]
Luminas CEO and Founder, D. Keith Pigues, and Kevin Mitchell, President of the Professional Pricing Society, talk all things pricing on this episode of Woofin' with LUMI. As companies manage [...]
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]
a note from Luminas How can you help your customers make confident buying decisions? Take the time to understand their business. When you make the effort to put your customers' [...]
In this premier episode of Woofin' with LUMI, our CEO and Founder D. Keith Pigues and Dave Youland, Senior Consultant and Assistant Professor at Southwestern College dive deep and discuss their [...]
by David Youland, Senior Consultant Growth is the lifeblood of every organization and a perennial management imperative. Growth is what every leader desires, but finds elusive. Managers [...]
by David Youland, Luminas Senior Consultant Alignment (Noun) arrangement in a straight line, or in correct or appropriate relative positions. "the tiles had slipped out of alignment" the act of [...]
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In the first chapter of “Design Principles for Product Leadership," Justin Zalewski details how product [...]
Names matter. Don't you love learning the story behind a name? Whether it's for your child or your company, the name you select carries with it the power to make [...]
