customer insights

Six Building Blocks for Revitalized B2B Marketing and Sales

2023-04-12T01:52:39+00:00Business Model Management, Customer Centricity|

If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, [...]

How to Demonstrate the Value of Investing in Customer Insight

2020-09-01T22:13:46+00:00Business Model Management, Customer Centricity|

an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]


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