4 Types of Basic Value Propositions
Align your business model to the real reason customers buy from you, rather than somebody else. originally published by Inc. (Geoffrey James) A "value proposition" is the reason that your [...]
Top 12 Questions You Should Ask to Create a Winning Customer Strategy
from D. Keith Pigues, Founder and CEO, Luminas At Luminas, we often ask the question, "Is your customer's business at the center of your business?" This is typically met with [...]