BASF is a global chemical company composed of eleven (11) divisions which are organized across six business segments — chemicals, materials, industrial solutions, surface technologies, nutrition & care and agricultural solutions — to meet the unique needs of customers within nearly every sector, and in almost every country.
The Chemical Intermediates division of BASF, whose core customers are served with commodity and specialty chemicals, was seeking to enhance its growth strategy, bolster its market position and increase share of wallet with its customers. With these goals in mind, Luminas was engaged to support BASF in the development of a growth strategy for their customers. The engagement was designed to accomplish the following:
- Understand value delivered to customers through products, services and other capabilities — specifically gaining insight into the impact each of these has on customer profitability.
- Identify, prioritize and optimize customer-driven opportunities to accelerate profitable growth.
- Develop a prioritized list of growth strategies for customers and the market.
- Recommend actions that will both increase and capture value with customers.
Ultimately, Luminas with its Customer Value Xcelerator (CVX®) offering, delivered valuable insights to support the optimization of a customer-validated value proposition, develop an informed set of potential investment opportunities and further cultivate win-win profitable relationships.
Watch the video case story featuring key BASF leaders sharing their experience.