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Do your customers make more money doing business with you?

“Luminas brought an outside view to BASF that ensured we are listening to our customers, rather than BASF providing what we believed our customers wanted.”

— Erika Peterman, Senior Vice President, Chemical Intermediates, BASF North America

Do your stakeholders gain more impact by partnering with you?

“The clarity of strategic insights, based on a deep understanding of stakeholder input, provided us with value intelligence for the development of organizational priorities.”

— Michael C. Hyter, President and CEO, The Executive Leadership Council



Customer Insights and Competitive Intelligence Propels Company’s Investment Shift

The account teams discovered their customers shared a list of prioritized future opportunities that could contribute to the company delivering more customer value.

Driving Organic Growth with Existing Customers

Eastman gained detailed visibility into their customer’s perspective on the value that they help to generate, the current status of their relationship, how they compared to competitors along with specific actions to take for a mutually beneficial partnership in the future.

“As a new CEO of the organization, what a gift I received to accelerate my onboarding and understanding of the key priorities for ELC members and other key stakeholders.  The clarity of strategic insights, based on a deep understanding of stakeholder input, provided a great input to the development of priorities for the organization.  The work with Luminas enabled our leadership team to provide clear and consistent messaging about our direction — both the what and the why!”

Michael C. Hyter
President and CEO, The Executive Leadership Council

“The RTF staff was not unanimously in favor of engaging with Luminas in this work. However, through the process, we brought everyone on board and the outcome was embraced and valued by 100% of the organization.”

Scott Levitan
President and CEO, Research Triangle Foundation

“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”

Jeff Morris
Senior Vice President, Protective Fabrics, Milliken & Company

“By utilizing Luminas and their process, we were able to confirm our value generation hypothesis. This led to the refinement of customized customer offerings to help meet their needs today and in the future.”

Kevin Anderson
Vice President, Business Management Amines, Acetylenics, and Carbonyl Derivatives, Chemical Intermediates, North America


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