Navigating Fierce B2B Competition
From Dave Youland, Senior Consultant Business-to-business marketing has always been challenging. In this article by Forester, the author [...]
Woofin with LUMI (and Billy & Lura): What if your real competition is your customer’s expectations?
Are you living up to what your customers believe you can or should be doing? On this edition of the [...]
Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations
Because of today's unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that [...]
Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, [...]
Woofin’ With LUMI: How Can Nonprofits Be Sure They’re Delivering Value to Members and Other Stakeholders?
Membership organizations are challenged to demonstrate their value and ensure that members and other stakeholders deem their connection to the [...]
Woofin’ with LUMI: Are Brands Genuinely Curious About their Customers’ Experience?
On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver [...]