Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create [...]
4 Value Based Pricing Examples to Inspire You
a note from Luminas Founder & CEO, D. Keith Pigues I'm always fascinated by real-world examples of successful value-based [...]
The Secret Ingredient of Revenue Management
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics [...]
Why Business Model Innovation Could Be The Key To Getting Better Results
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your [...]
Bridge The Customer Connection Gap For A Successful Customer Strategy
Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations [...]