Milliken and Company, a global manufacturing organization with more than 150 years of industry innovations, is known for its wide-ranging expertise in research, design and production. Milliken serves industries with floor coverings, specialty chemicals, textiles and healthcare products. The Performance and Protective Textiles leadership team within the Textile Division launched a multi-year initiative for growth acceleration through 2025. Specifically, the team sought to develop a growth strategy for the workwear segment centered on identifying new value creation opportunities that include a focus on technologies and services that could potentially increase margins.
Milliken developed and prioritized objectives for its Luminas Customer Value Xcelerator® (CVX) engagement:
- Understand value delivered to customers in terms of their impact on customer profitability.
- Optimize their value proposition based on the customers’ value drivers.
- Develop a prioritized list of customer-driven growth opportunities and strategic insights to influence resource allocation and investment decisions.
Ultimately, the CVX process delivered valuable insights to support the optimization of a customer-confirmed value proposition, develop an informed list of investment opportunities and further cultivate profitable customer relationships.
Check out these video clips from the Milliken leaders.