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Watch our latest CVX case story, featuring BASF, here

Luminas Customer Value Xcelerator

Do Your Customers Make More Money Doing Business with You?

The Luminas Customer Value Xcelerator® (CVX) will help you know with certainty how to win with your customers. Our team will partner with yours to get to the core of what matters to your customers and articulate, measure and continuously improve your value proposition.

Through CVX, you’ll gain validated, fact-based answers to questions like:

  • What do you do that generates value for your customers?
  • How is the value you bring different from customers’ next best alternative?
  • What can you start doing that will help your customers’ business be more profitable?

The CVX process will equip your team to move quickly from insights to action and empower you to

  • Understand your internal perspective of customer value
  • Measure the impact of your value proposition
  • Validate your assumptions with your customer
  • Identify opportunities for mutual growth and profit
  • Scale your organizational growth capabilities

If you want to know with certainty if your customers are making more money doing business with you and how your company can realize its fair share of that value and experience profitable organic growth, Luminas is here to help.

Check out the impact of CVX on global industry leaders like BASF, Cisco, Eastman and Milliken.

“Luminas has had a definite impact on the way our sales team thinks about how to sell value. We wouldn’t be where we are today if we hadn’t gone through the process with them and gained such meaningful insights.”

Heather Singler, Global Commercial Director, Eastman

“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process showed our customers that we were interested in their feedback and wanted to hear their insights.”

Charles Crowell, Director, Corporate Strategy, Milliken & Company

“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”

Steve Yager, Vice President, Customer Experience, Cisco

“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.

Jeff Morris, Senior Vice President, Protective Fabrics, Milliken & Company

“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”

Scott Levitan, President and CEO, Research Triangle Foundation