What is Your Company’s Differential Value Proposition?
The Luminas Customer Value Xcelerator® (CVX) will enable you to get to the core of what matters to your customers and provide validated, fact-based answers to the most critical questions:
What do you do now that creates value for your customers’ business?
How is the value you bring different from what your competitors deliver?
What can you start doing that will create more value for your customers in the future?
Based on your company’s internal review – expressed through Luminas’ Growth Driver Illuminator™ (GDI) – the CVX process will move your company beyond the traditional surface-level features and benefits’ understanding of your offerings and take a thorough “outside in,” customer-centered approach to deliver quantifiable insights and knowledge about the value your business creates for your customers versus their next best alternative.
Through CVX, the expert team at Luminas has worked alongside global clients like Cisco, Eastman and Milliken; and we’re ready to help your team discover how to win with your customers by
- Understanding and measuring your internal perspective of customer value
- Validating your estimate of customer value by assessing your customer’s experience and business impact
- Improving and creating opportunities for mutual growth and profit
- Establishing scalable capabilities throughout your organization
If you want to know with certainty if your customers are making more money doing business with you and how your company can realize its fair share of that value and experience profitable organic growth, Luminas is here to help. Learn how the Eastman Chemical Company achieved double-digit margin growth in our latest case story, here.
“Luminas has had a definite impact on the way our sales team thinks about how to sell value. We wouldn’t be where we are today if we hadn’t gone through the process with them and gained such meaningful insights.”
“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process showed our customers that we were interested in their feedback and wanted to hear their insights.”
“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”
“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.
“SVX helped us to focus on what matters most to our tenants. We gained specific insights that we could respond to and as a result, we created a roadmap for how we could do our job better and increase satisfaction among the people who are paying our bills.”