The Luminas Customer Value Xcelerator® (CVX) will enable you to get to the core of what matters to your customers and provide validated, fact-based answers to the most critical questions:
What do you do now that creates value for your customers’ business?
How is the value you bring different from what your competitors deliver?
What can you start doing that will create more value for your customers in the future?
Based on your company’s internal review – expressed through Luminas’ Growth Driver Illuminator™ (GDI) – the CVX process will move your company beyond the traditional surface-level features and benefits’ understanding of your offerings and take a thorough “outside in,” customer-centered approach to deliver quantifiable insights and knowledge about the value your business creates for your customers versus their next best alternative.
Through CVX, the expert team at Luminas has worked alongside global clients like Cisco, Eastman and Milliken; and we’re ready to help your team discover how to win with your customers by
- Understanding and measuring your internal perspective of customer value
- Validating your estimate of customer value by assessing your customer’s experience and business impact
- Improving and creating opportunities for mutual growth and profit
- Establishing scalable capabilities throughout your organization
If you want to know with certainty if your customers are making more money doing business with you and how your company can realize its fair share of that value and experience profitable organic growth, Luminas is here to help. Learn how the Eastman Chemical Company achieved double-digit margin growth in our latest case story, here.