D. Keith Pigues is CEO and Founder of Luminas. He is a native of Memphis, TN and currently lives in Research Triangle Park, NC. During his corporate, academic, entrepreneurial and consulting career, he has lived in Atlanta, Seattle, Chicago, Los Angeles, St. Louis, Houston and Manchester (U.K.). His experience includes c-suite executive leadership positions leading global marketing, strategy and sales at Fortune 100 and mid-market private equity backed firms in a range of industries, including information technology, healthcare, agriculture biotechnology, automotive, commercial printing and building products. He has held executive positions at CEMEX, RR Donnelley, ADP, Honeywell International and Ply Gem Industries. He served as an adjunct professor of leadership in the MBA program at the University of North Carolina’s Kenan-Flagler Business School, as well as a tenured professor of management and business school dean at North Carolina Central University. He is co-author of Winning with Customers: A Playbook for B2B.