Vicki Dennis Frye is the Marketing Leader at Luminas Strategy. Vicki is a native of northern Ohio, however, called Chicago home for many years and currently resides in Wake Forest, NC. Her career includes more than 25 years of B2C and B2B communications and marketing leadership roles within both the publishing and building products industries for privately-owned and publicly traded companies. Vicki believes that good communication and effective storytelling are key to building brand trust and inspiring loyal ambassadors. She is a board member and frequent volunteer for the local Boy and Girls Club of America and Backpack Buddies.