Are you living up to what your customers believe you can or should be doing?
On this edition of the Woofin’ with LUMI vodcast we talk about why business leaders need to start thinking differently about the competitive landscape. B2B customers are setting the bar high based on their experiences outside the workplace, are you able to clear it and win?
- What if your real competition is your customer’s expectations?
- What you can your business team learn from the ways in which other, non-competitive product and service providers are delighting your customers?
Vice President of Sales and Marketing at Cat Reman (a division of Caterpillar, Inc.), Billy Frank and Luminas Client Delivery Leader, Lura Hobbs discuss the Harvard Business Review article, Your Competitors Aren’t Always Who You Think They Are
You’ll change your perspective on the competition after this conversation.