Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human connections. Your business relationships with customers are vital to near-term [...]
from D. Keith Pigues, Founder and CEO, Luminas You and your team need to believe that now is the right time to win with customers. From our perspective, the time [...]
Align your business model to the real reason customers buy from you, rather than somebody else. originally published by Inc. (Geoffrey James) A "value proposition" is the reason that your [...]
from D. Keith Pigues, Founder and CEO, Luminas At Luminas, we often ask the question, "Is your customer's business at the center of your business?" This is typically met with [...]
Luminas CEO and Founder, D. Keith Pigues, and Kevin Mitchell, President of the Professional Pricing Society, talk all things pricing on this episode of Woofin' with LUMI. As companies manage [...]
