What Do You Remember? Planning Meetings that Matter.
For countless business leaders and sales professionals, the very mention of a company meeting conjures up images of endless slide presentations, team building exercises and hours that could have been spent doing actual work. Internal strategy sessions and national sales [...]
Forget “Weathering the Storm.”
It's Time to Steer Through It With Your Customers We've been there. Sitting in leadership meetings, wrestling with the impact of economic shifts, feeling the pressure to make the right moves when the future feels anything but certain. [...]
The Mutual Value Engine: Fueling Sustainable Organic Growth.
The vocabulary around customer centricity is well worn. Now that we’ve admitted it, we can dispense with the pleasantries, examine the reality and ask the tough questions. Is your company structured to treat your customers' bottom line as a [...]
Winning with Customers Summit Experience – Behind the Scenes
Vicki Frye goes behind the scenes of the Winning with Customers Summit Experience with Keith Pigues (founder and CEO of Luminas Strategy) and Dave Youland (senior consultant) to talk about how they've flipped the script on the old school annual [...]
United by Value: The Sibling Rivalry Between Marketing and Finance
Jonathan Knowles, principal of Type 2 Consulting engages with Keith (founder and CEO of Luminas Strategy) and Dave (senior consultant) for a lively and thoughtful discussion on the relationship between marketing and finance. Watch the discussion, then download and read [...]
D. Keith Pigues Honored with The Executive Leadership Council 2024 Alvaro L. Martins Heritage Award
WASHINGTON, DC [September 12, 2024] — The Executive Leadership Council (ELC) has announced that Luminas Strategy CEO and founder D. Keith Pigues (“Keith”) will receive the esteemed 2024 Alvaro L. Martins Heritage Award at The ELC’s Annual Recognition Gala on [...]
Customer Centricity Starts with Curiosity and Leads to Organic Growth
For decades, B2B success revolved around a strong product portfolio, streamlined operations and strong industry connections. While these distinctions may hold some significance, the B2B landscape has undergone a seismic shift. Today's B2B buyers are empowered, informed and looking for [...]
Customer Experience is Everyone’s Responsibility
In today’s digitally-driven marketplace the pathway to delivering differential value to your customers requires more than just an exceptional digital experience. All organizations – B2B and B2C – are being challenged to forge more meaningful connections across a [...]
Driving Organic Growth Through Customer Centricity, Value-Added Services and Innovation
by D. Keith Pigues If you are accountable for accelerating organic growth, it’s probably the thing that “keeps you up at night.” Coming in a close second, is digital transformation. How should you be thinking about technology and how to [...]