What it Takes to Win with Customers
Differentiating Your Company from the Competition to Accelerate Growth written by D. Keith Pigues Amazing things happen when an organization begins to think first about how it [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the [...]
Why We Lose (part 1): Customer Segmentation
from D.Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title [...]