Does Your Strategic Planning Process Incorporate Customer Value?

2024-01-23T16:23:42+00:00Customer Centricity, Differential Value Proposition, Leadership|

by Dave Youland Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The following Harvard Business Review [...]

Woofin with LUMI (and Billy & Lura): What if your real competition is your customer’s expectations?

2023-08-08T21:35:43+00:00Customer Centricity, Differential Value Proposition|

Are you living up to what your customers believe you can or should be doing? On this edition of the Woofin' with LUMI vodcast we talk about why business leaders [...]

Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations

2023-08-06T20:05:24+00:00Customer Centricity, Organic Growth|

Because of today's unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. At Luminas, our clients [...]

Bridge The Customer Connection Gap For A Successful Customer Strategy

2023-04-12T01:50:04+00:00Customer Centricity, Differential Value Proposition|

Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes  There is no customer strategy without human connections. Your business relationships with customers are vital to near-term [...]

Six Building Blocks for Revitalized B2B Marketing and Sales

2023-04-12T01:52:39+00:00Business Model Management, Customer Centricity|

If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, [...]


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