Why Business Model Innovation Could Be The Key To Getting Better Results
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, [...]
4 Types of Basic Value Propositions
Align your business model to the real reason customers buy from you, rather than somebody else. originally published by Inc. (Geoffrey James) A "value proposition" is the reason that your [...]
Why you Should Start With Customer Insight
a note from Luminas Founder & CEO, D. Keith Pigues Great insight enables great solutions. In the first chapter of “Design Principles for Product Leadership," Justin Zalewski details how product [...]
4 Signs Your Business Model Is In Desperate Need Of An Update
a note from Luminas Founder & CEO, D. Keith Pigues Recently, the word pivot has been overused, in my opinion, but you may need to – and fast! Yes, there [...]
Innovation Isn’t Just About New Products
a note from our Founder & CEO, D. Keith Pigues A lot has been written and said about innovation and the critical role it plays in driving organic growth for [...]
How to Demonstrate the Value of Investing in Customer Insight
an introduction by Luminas Found & CEO D. Keith Pigues Don’t confuse market research, customer information, competitive intelligence or other forms of external information used to understand how you’re serving [...]