Navigating Fierce B2B Competition
From Dave Youland, Senior Consultant Business-to-business marketing has always been challenging. In this article by Forester, the author sheds light on the increased difficulties brought about by the [...]
Woofin with LUMI (and Billy & Lura): What if your real competition is your customer’s expectations?
Are you living up to what your customers believe you can or should be doing? On this edition of the Woofin' with LUMI vodcast we talk about why business leaders [...]
Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations
Because of today's unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. At Luminas, our clients [...]
Woofin’ With LUMI: How Can Nonprofits Be Sure They’re Delivering Value to Members and Other Stakeholders?
Membership organizations are challenged to demonstrate their value and ensure that members and other stakeholders deem their connection to the NPO as essential. How can these groups know with certainty [...]