Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also [...]
Woofin’ with LUMI: Are Brands Genuinely Curious About their Customers’ Experience?
On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service [...]
The Four Biggest Obstacles to Strategic Planning
written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That [...]
Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the [...]
4 Value Based Pricing Examples to Inspire You
a note from Luminas Founder & CEO, D. Keith Pigues I'm always fascinated by real-world examples of successful value-based pricing. This article by Josh Fechter at The Product Company [...]
The Secret Ingredient of Revenue Management
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of [...]
Why Business Model Innovation Could Be The Key To Getting Better Results
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most [...]
Bridge The Customer Connection Gap For A Successful Customer Strategy
Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human connections. Your business relationships with customers are vital to near-term [...]
Six Building Blocks for Revitalized B2B Marketing and Sales
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, [...]
Creating Space for Growth (If you build it, it will come.)
by David Youland, Senior Consultant The pure scale of an established organization can produce inertia. Yet if a company rests on its size/scale alone, it can easily lose touch with [...]