On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service [...]
written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That [...]
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the [...]
a note from Luminas Founder & CEO, D. Keith Pigues I'm always fascinated by real-world examples of successful value-based pricing. This article by Josh Fechter at The Product Company [...]
Luminas Founder & CEO, D. Keith Pigues At the center of pricing and revenue management (two very important topics for every business, large or small) is the matter of [...]
a note from Luminas Founder & CEO, D. Keith Pigues There are several ways to bring innovation to your business – one of these is business model innovation. Most [...]
Written by Jeb Dasteel, originally published on March 25, 2022 by Forbes There is no customer strategy without human connections. Your business relationships with customers are vital to near-term [...]
If you’re a B2B company leader, you know how important face time is. Sales visits, trade shows, and demonstrations present opportunities to engage with customers and highlight your knowledge, [...]
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also [...]
by David Youland, Senior Consultant The pure scale of an established organization can produce inertia. Yet if a company rests on its size/scale alone, it can easily lose touch with [...]
