Taking an Outside-In Approach to Accelerating Your Growth Strategy
When the leadership team of The Executive Leadership Council (ELC) – a global professional membership organization – decided to focus on gaining personal insights from their stakeholders’ point of view, they learned first-hand about the value they deliver to members, and other key stakeholders, and what differentiates the ELC from other similar organizations.
Hear key leaders at the ELC explain why they chose to engage with Luminas through the Stakeholder Value Xcelerator™ and describe the long-term impact the engagement is having on the organization’s strategic approach to driving growth among members and other stakeholders.
Understanding the Facts Before Making Strategic Decisions
The Executive Leadership Council (ELC) has multiple stakeholder groups, from sponsors and member affiliate companies to participants in its professional development program offerings. Because of stakeholder diversity, the organization’s leaders were eager to learn the facts about the value they were delivering to the different groups and in particular, what value members were receiving uniquely from the ELC versus other professional organizations, as well as the stakeholders’ perspective on how and where the organization can deliver greater value in the future.
The ELC’s Stakeholder Value Xcelerator™ engagement took place in the midst of the COVID19 pandemic. By listening to stakeholder feedback, the leadership team learned about the unique and emerging needs of its members during this time of uncertainty. As a result, the organization was able to incorporate feedback and insights to become agile and pivot to provide positive connections and opportunities for community.
Leaders, do you know with certainty what’s important to your stakeholders?
Equipping New Leaders to Make Confident Decisions
Settling into a new leadership position can present challenges for a leader whose intent is to quickly contribute value and confidently accelerate growth.
New to her role, Executive Vice President and COO of The Executive Leadership Council, Lori Walker, utilized the insights and learnings gained from the Stakeholder Value Xcelerator™ engagement to assess and understand the needs of members and set organizational priorities. The final report has likewise been instrumental in helping to educate new staff and board members and align everyone on critical growth strategies.
Leaders, do you know with certainty what’s important to your stakeholders?
The Lasting Impact of the Luminas Stakeholder Value Xcelerator® (SVX) on the ELC
Hear from the CEO of the Executive Leadership Council, Michael Hyter as he explains how their SVX™ engagement with Luminas helped them to re-evaluate their go-to-market strategy in order to stay relevant and competitive, and become more innovative in their approach to cultivating mutually beneficial, long-term relationships with their members.
Advice for Fellow Nonprofit Leaders Seeking to Accelerate Growth
We asked Lori Walker, COO and Executive Vice President of The Executive Leadership Council, “What advice would you give to other nonprofit organization leaders?” Needless to say, we wholeheartedly agree with her answer.
Truly listening to your key stakeholders and placing them at the center of your strategic plan is the key to long-term growth and sustainability.
Ask yourself, “Do your stakeholders gain more impact by partnering with you?”
Let Luminas help you answer that question with confidence.
“Luminas has had a definite impact on the way our sales team thinks about how to sell value. We wouldn’t be where we are today if we hadn’t gone through the process with them and gained such meaningful insights.”
“The whole team was engaged in the work with Luminas, it was impressive. As a result, we discovered areas where we can grow, become more nimble and think strategically about our business. We are now better prepared to partner with our customers and manage through big changes.”
“Our customers were very appreciative that we took the time to ask the right questions about what is important to their business. Luminas helped us to create a more customer centric organization and to focus on what they value.”
“We saw the Luminas team as our partners, they were humble and cared about our business. Our customers found immense value in having conversations with us; the process demonstrated to them that we were interested in their feedback and wanted to hear their insights.”