Does Your Strategic Planning Process Incorporate Customer Value?
by Dave Youland Strategic planning is a common organizational practice that, when done properly, will increase the likelihood that an organization will meet its goals. The following Harvard Business Review article, “The Hard Questions to Ask When Planning Your Strategy” [...]
Navigating Fierce B2B Competition
From Dave Youland, Senior Consultant Business-to-business marketing has always been challenging. In this article by Forester, the author sheds light on the increased difficulties brought about by the convergence of intense competition, more discerning customers and channel disintermediation. [...]
Woofin with LUMI (and Billy & Lura): What if your real competition is your customer’s expectations?
Are you living up to what your customers believe you can or should be doing? On this edition of the Woofin' with LUMI vodcast we talk about why business leaders need to start thinking differently about the competitive landscape. B2B [...]
Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations
Because of today's unpredictable economy and rapidly changing business landscape, B2B companies are facing headwinds, challenged to identify strategies that will result in sustainable organic growth. At Luminas, our clients are being confronted by intense competition and evolving customer expectations, [...]
Equipped for the Inevitable: The Owens Corning Story
Based in Toledo, Ohio, Owens Corning — a leading manufacturer since 1938 — is known for its entrepreneurial spirit, focus and thirst for being better. The company is also commonly recognized for its PINK insulation. “Why is it pink?” [...]
Woofin’ With LUMI: How Can Nonprofits Be Sure They’re Delivering Value to Members and Other Stakeholders?
Membership organizations are challenged to demonstrate their value and ensure that members and other stakeholders deem their connection to the NPO as essential. How can these groups know with certainty what matters to current members, and demonstrate their relevance, in [...]
Woofin’ with LUMI: Are Brands Genuinely Curious About their Customers’ Experience?
On this podcast we talk about what it takes to accelerate true partnerships and what enable us to deliver differential customer value. How can you confidently deliver the service that our customers want and need to grow their business? [...]
The Four Biggest Obstacles to Strategic Planning
written by Nacho De Marco There’s a lot to be said about strategic planning. That the resulting plan requires multiple adjustments while moving forward. That it sidelines creativity. That it fails to anticipate obstacles. That, in short, it’s not [...]
Everything You Need to Know About Value-Based Pricing
a note from Luminas Founder & CEO, D. Keith Pigues Getting your fair share of the value you create for customers...well... this is how you maximize profit for the business. This is important work, and organizations invest a lot [...]