Not All Growth is Created Equal
by David Youland, Senior Consultant You may be asking how you should be thinking differently about organic growth now, in this post-pandemic, inflationary era? According to Investopedia, organic growth is the growth a company achieves by increasing output and enhancing sales [...]
Why We Lose (part 2): Customer Engagement
by D. Keith Pigues When I co-authored Winning with Customers: A Playbook for B2B (Wiley & Sons) nearly a decade ago, selecting Why We Lose as the title of the first chapter was indeed an attention getter! [...]
Woofin’ with LUMI: Creating a Customer-Centric Culture
Luminas Client Delivery Leader Brandi Morales-Espinal, and Michelle Lea, Vice President of Marketing for NILIT tackle the all-important topic of customer centricity on this episode of Woofin' with LUMI. We often ask our clients, "Is your customer's business at the [...]
Are You On Track To Reach Your Goals?
A 7-Point Mid-Year Review Checklist June provides a lot of distractions – end of school year activities, summer vacation planning – but also provides a natural inflection point for our annual goals. If your company has an official annual review [...]
10 Important Factors to Consider When Conducting a Mid-Year Check on Company Goals
originally published Influencive Tracking the progress of your company goals is the best way to ensure they get accomplished When a business leader sets company goals at the beginning of a year, they should also plan to check in on those [...]
How Aligned Is Your Organization?
a note from Luminas Founder & CEO, D. Keith Pigues Got Alignment? Business success requires alignment on two levels – strategic and operational. In this article, Trevor and Varcoe provide a thorough examination of strategic alignment. It is indeed [...]
Customer Value Creation. If Not Now, When?
from D. Keith Pigues, Founder and CEO, Luminas You and your team need to believe that now is the right time to win with customers. From our perspective, the time for customer value creation is always now, no matter what [...]
The Best Way to Learn as an Executive? Assume You Know Nothing.
Executives in growth companies need to be constantly learning, and the best way to do that is to develop a beginner's mindset. a note from Luminas Founder & CEO, D. Keith Pigues What is the most important thing a new [...]
Time for a Customer Centricity Checkup?
written by D. Keith Pigues Winning with your customers is not an isolated project or initiative. In order to truly win, you need an ongoing partnership with your customers – a consistent regimen that fosters healthy, profitable and long-term relationships. [...]